The personal context behind this work
The institutional summary above captures what PureNovus is. The personal context is worth being more specific about.
I started PureNovus after my own diagnosis in January 2025. And after years of watching close family members navigate similar challenges with limited information. My father, brother, and sister all have Type 2 Diabetes. My father has struggled for years with his metabolic health and long-term mobility. My sister has been hospitalised three times in the past two years alone. A close friend has Type 1 Diabetes — a different condition with different causes, but the same daily reality of trying to manage glucose without enough accessible guidance.
When I began researching what I could do to support my own metabolic health, I realised something that still bothers me. The information that could have helped my family for the past decade existed all along. It just wasn't presented to them in a way that was clear, honest, or accessible.
PureNovus is what I wish had existed when this started. For my family. And, hopefully, for yours.
— Alistair Wagner, Founder